eight years, the Refrigerator, then in print, ran an
exposé on the irregular price structure of the City of
Rochester's parking meters. At that time, if you fed the meters
with nickels, you got six minutes per nickel (you paid .833
cents per minute). A dime got you 11 minutes (so you paid .91
cents a minute), a quarter yielded 26 minutes (which meant you
were paying .96 cents per minute).
article caused quite a stir, leading citizens to pump nickels
only into the the downtown machines. The machines filled up
with nickels so fast that the City had to hire extra staff to
collect the coins more often. They finally raised the rate and
went with a flat per
was reminded of that story when we spotted this sneaky pump
redesign at the Coastal station out on Henrietta Road. Other
stations are following suit. The three octane levels of gas
have always been laid out in a row from most expensive to least
expensive. A quick glance at this pump and you'd spot the bright
red "Super" on the left and then assume the cheapest
("Regular") would be on the left. Wrong. I almost
started pumping "Plus" at six cents more per gallon.
then I noticed the yellow smiley face that says' "Smile.
You're on Camera" - surveillance camera.