you imagine the calls the receptionist gets at 442-1040. Makes
me think of the Jerky Boys routines. Variations of these billboards are all
over town. They're going head to head with Jim "The Hammer"
Shapiro, the maniacal sounding guy who advertises on TV a"the meanest S.O.B.". The
billboard layouts are like Ali/Fraiser fight posters from the
seventies. Beautiful copy writing too. Moran & Kufka even sprung for
a cut out/pop-up version at the corner of Main and Goodman.
Cellino & Barnes had their own billboards scattered
throughout town but they must have had a falling out because the current billboards have only Barnes pictured on them. Wonder if there was a lawsuit there? Malia & Kane had the
"Injured" ad on the spine of the Yellow Pages and there is a new player with posters in the bus stop shelters.
Local photographer, Richard
Margolis, called on Rochester
to put the Cellino & Barnes pictures on the back of the old white pages to a good use.
"Tear their picture off your phone books before you put them
in the trash and play with them. We ought to be able to put
together a group show that is fun and creative if we all - or
some of us? - collage, enhance, enlarge, draw on or in some
way respond to those faces that intrude into our lives from
billboards, ads, television, mailings and bus stops. It could be a little show in my studio,
or it could grow to be a community-wide show if there is enough