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Midtown
is the oldest indoor shopping plaza in the United States.
It's not surprising that Rochester, New York holds this distinction
considering our
weather. And it was only natural to put this thing
indoors if they expected anyone to come. My mother took us
downtown to see the clock when it first opened. I remember
waiting for it to move more than I remember what was revealed
when it finally did start spinning.
The
design of this place is clearly not based on any tried and
true, friendly, European plaza or town square. And it is going
down the tubes fast. It needs to be completely redesigned.
But this may be too tall an order for a a mere designer. This
is the heart of a city.
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Illustration
by Chris
Schepp
All
of the locally owned department stores are gone, same story
across the country, but the chain stores that moved in are
also leaving. It's starting to look like the Village Gate (formerly Peddler's Village).
There is not even a good newsstand down there. It's sad and
I can't help but think they deserved it - those security
guys with the brush cuts in red blazers that used to keep
you moving and acted like they owned the place. The sign at
the right pretty much sums up the hostile welcome mode of
the place.

The Food Court is not for everyone but it does seem to be a hub. Only certain people get to hang around Midtown all day. Most are told to move along. Teenagers have to keep moving - towards the exit. I had a paper route and if the papers were delivered to me late or if I felt like skipping school, I'd use the paper route excuse. I'd take the bus downtown and have another breakfast at the Cavalier. They tore that whole block down for the Lincoln Rochester building. I'd wait for Jays Record Ranch to open at 10. They'd take 45's down from behind the counter and let you check them out in a listening booth. Next door on Clinton was a joke store with fake barf in the window. I'd buy the garlic gum and switch wrappers with Juicyfruit and pass it out back at school. They started playing movies at the Paramount/RKO around noon so I might take in a movie too. We didn't even want to go into Midtown. It has never been friendly.
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